Glenn Wheatley

Glenn Wheatley (born 1948) is an Australian artist manager and entertainment industry executive, who began his career as a musician in Brisbane in the mid-1960s and in the late 1960s became nationally famous as a member of leading pop-rock band The Masters Apprentices.

Wheatley's first significant foray into music was as guitarist in the Brisbane pop band Bay City Union, which was fronted by singer Matt Taylor, who later achieved considerable fame in Australia as the lead singer of pioneering Australian electric blues band Chain.

In early 1968 Wheatley was hired as the bass player in a new lineup of the Melbourne-based pop-rock band The Masters Apprentices, then one of Australia's most popular groups. Wheatley's four-year tenure with the group, which lasted until shortly before their demise in 1972, included the recording of many of their most successful songs including the hit singles "Turn Up Your Radio" (1970) and "Because I Love You" (1971), and the acclaimed 1971 LP Choice Cuts, which was recorded at Abbey Road Studios in London.

It was during Wheatley's tenure in the Masters that he learned at first hand about the highly exploitative nature of the Australian pop industry at that time. The band endured many "rip-offs" and in their later career they suffered greatly from poor management decisions and inadequate support from their record labels, problems which eventually led to the group's demise in 1972.

According to Wheatley's memoir, a key incident took place in late 1969 when the Masters took part in a nationwide package tour, "Operation Starlift". The concert at Brisbane Festival Hall, drew a then record crowd of over 7000 people, breaking the venue's previous attendance record set by The Beatles in 1964. After the concert Wheatley reflected on the event, and it became the turning point in his life and career, because it finally drove home just how badly the group were being ripped off.

Wheatley knew that patrons had paid AU$5 per ticket, so the receipts for the night would have been around AU$35,000, but the Masters Apprentices, like all the other acts, were on a fixed fee and received a mere $200 for the show; even the top-billed act John Farnham probably only earned about $1000. Figuring that the performers were probably only paid about AU$2000 in total, Wheatley realised that the promoters had walked away with upwards of AU$30,000 for that concert alone.

Tired of their ongoing management problems, in late 1969 the band sacked their manager of the time, Darryl Sambell (who also managed Farnham) and Wheatley took over day-to-day business affairs and bookings. The group also set up its own Melbourne-based booking agency, Drum, which soon boasted a roster of several dozen local groups, as well as promoting several international tours.

After winning a national talent contest, the Hoaldey's Battle of the Sounds, the group was able to use their prize -- free passage to the UK on a cruise liner -- to travel to England in early 1970. There they recorded two highly-regarded LPs, but lack of commercial success, limited work opportunities and continuing financial problems eventually led to their break-up 1972.

Wheatley remained in the UK for some time before moving to the United States. During this period he worked for various management and booking agencies, learning the intricacies of management and agency work, contract negotiations and tour promotions.

In 1975 he set up The Wheatley Organisation and became the manager of a new Australian 'supergroup', Little River Band (LRB), which comprised former members of several leading Australian pop bands of the Sixties and early Seventies. After establishing themselves in Australia, Wheatley boldy took the band to the United States, having learned first-hand of the futility of trying to break into the insular English music scene, where scores of other Australia bands had tried and failed to gain a foothold, with only The Seekers achieving any ongoing success.

Thanks to Wheatley's contacts, experience and skill, as well as the redoubtable talent of the band itself, LRB became the first Australian band to achieve major and lasting chart and sales success in America, and under his guidance they became by far the most successful Australian band of the period.

After the split of LRB in the mid-1980s, Wheatley returned to Australia and began managing an old friend, singer John Farnham, who had been a leading star in the 1960s but was now reduced to playing suburban club gigs. Once again, Wheatley's skill and perseverance paid off; he mortgaged his own house to help pay for the recording of Farnham's 1986 "comeback" LP Whispering Jack, and the gamble paid off handsomely -- it re-established Farnham as major singing star and the record became (and remains) the biggest-selling Australian album of all time.

Wheatley became involved in FM radio broadcasting in 1980 when he was a founding director of Melbourne based EON-FM (now 3MMM FM). In 1987 he negotiated a series of acquisitions which resulted in the formation of Hoyts Media, a national FM radio network and from 1987 to 1989 he was managing director of Hoyts Media before resigning to pursue other business interests. He founded the artist agency TalentWorks in 1996, focusing on artist and sports management, music recording and publishing, tour promotion and event management.

Wheatley has been presented with the Advance Australia Award for Outstanding Contribution in the Entertainment Industry and was the recipient of the 1988 Business Review Weekly Australia's Business Award for Marketing. He has been a director and part owner of the Sydney Swans Football Club, and a board member of AUSMUSIC, Tourism Task Force (promoting Australia as a tourist destination) and the AIDS Trust of Australia.

In 1998 the Masters Apprentices were inducted into the ARIA Hall Of Fame. In the same year, Wheatley reached another milestone in his career, with a hugely successful trio tour, "The Main Event" that starred Farnham, Olivia Newton-John and Anthony Warlow. The live album recorded at the Melbourne concert went on to become a multi-platinium seller and a televised recording of the show was the most watched Australian television show of the year.

In 1999 Wheatley he published his autobiography, Paper Paradise, which was based in part on a ribald memoir he had begun during his stint in The Masters, entitled "Who The Hell Is Judy In Sydney?".

In 2002 Wheatley promoted Farnham's last major nationawide tour, entitled "The Last Time"; which was said to be the largest tour ever mounted by an Australian artist, beginning in November with the capital cities and ending in June 2003 with a tent tour of regional cities and towns.

Shorlty after the eight-month tour, Wheatley made an appearance at the 2003 ARIA Awards in Sydney to induct John Farnham into the ARIA Hall Of Fame.

Wheatley also managed Australian female "soapie" actress and singer Delta Goodrem, helping her to achieve major success, but Goodrem split with Wheatley under acrimonious circumstances in 2003. (Credit: Wikipedia)

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