Celebrity Property Developers Media Man Australia

Celebrity Property Developers, by Greg Tingle (version 2)

In Northern Queensland a new trend has swept the region - the celebrity property developer, and agent.

The developers are not generally referring to themselves as "celebrity…", but given their cliental and the steady stream of enquires, by you know who, (usually on a "personal invitation" and "highly recommended" basis), their existence, and success is well known.

Celebrity niches are not new to business, but it appears that the appeal of Airlie Beach and the surrounding area has not gone unnoticed by "Hollywood" types, on a social scale.

Back in the 80's many of Australia's property visionaries and entrepreneurs were already eyeing off the Whitsundays, whilst others played the Gold Coast and Australia's capital cities.

Names like Keith Williams, Alan Bond….were quick to seize the moment, whist others waited and watched...

What can be confirmed is that Ivana Trump will grace the region with her presence in less than 3 months.

The celebrity status of these developers can only be a good thing for business. Let's face it, it's an intelligent, strategic and logical business marketing strategy. They are going after an exclusive market, and "punters" generally don't have access to the needs required to buy into the exclusive residences (and penthouses), many of which are off the plan, that these property moguls have to offer. Their clientele are buying a lifestyle, and in many cases, as the old fashioned cliche goes, money is no object.

It's now not unusual for many of Australia's top celebrity and media publicists to be hounded for "more information" on the investment opportunities that present themselves in the Whitsundays. For reasons like this, a high calibre of property developer / agent websites has arisen, which sees the whose' who of the entertainment industry pursuing the prime real estate offerings from the privacy of their own abode, and when the time is right, "the call" is made with the developer, and a face to face consultation is arranged. Google searches for terms like "whitsunday investments", "whitsunday media", "whitsunday property" and the like are all the rage right now, and this is unlikely to change for some time.

The regions developers breathed a sigh of relief last year when the flights coming into the area from Melbourne, Sydney and Brisbane were ramped up, now giving prospective investors, and others, the option to come in via either Hamilton or Whitsunday Coast (Proserpine) airports. Fear not, aircraft does not fly through town, but Hamilton Island is home to many a private jet and helicopter.

Given the (perceived) remoteness of the Whitsundays, there was always going to be the Hollywood appeal - the ability for celebrities to get away from it all, no paparazzi to speak of, the elusive hideaway they have always been seeking.

The world makes decisions of low and high monitory value on emotions, whether you are speaking of bikinis, sports cars or high-end property investments. The unique breed of property developer has arisen in the Whitsundays, and make no mistake, its foundations lay in relationships with astute investors, many within the lucrative entertainment industry.

The natural warmth of the Whitsundays, and it's people, backed up by some very savvy developers, has seen this new and exciting niche industry come to the forefront, and it's re writing some of the ways business is done, backed up by some very sound, traditional property development methodologies.

Potential investors are advised that the majority of exclusive residences and penthouses on offer, all with million dollar views, of course, are priced between 2.1 to 6 million, not that money was ever an object.

So, celebrity or not, if you are not already living in this paradise on earth, you owe it to yourself to catch the next flight in, and see what all the fuss is about. Paparazzi not welcome, unless you (and your client) are invited, of course!

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*note: for more information contact Greg Tingle. Genuine enquiries only please.

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