Mediaman indeed! by Miller Markson
Mediaman is a dynamic
media, public relations and publicity company.
Based
"down under" in Sydney, Australia, director
(broadcaster and promoter), Greg Tingle is taking
Australia and the world by storm. This may sound
like a tall order, but "the man" is
up for the challenge, and more importantly, he's
winning.
The
brand, Mediaman, stands for results,
publicity, getting noticed by "the right
people" and integrity! Yes, a media and pr
company with real integrity - WOW! This is the
only old-fashioned aspect of MMA, other than their
work ethic, of course.
Director,
Greg Tingle says, "We effectively work with
every form of media - print, television, radio
and web. It's important to use both old school
and new age techniques. This delivers the all
important, blanket cover. Another famous Australian
media personality, Derryn Hinch, once told Greg,
"You can't escape me", meaning that
"The Human Headline" Derryn Hinch and
his work are just about everywhere you look -
in all forms of media. Greg's company slogan (which
is of course trade marked), is "Putting your
name out there!", and he certainly does.
MMA
invites all potential clients (and journalists)
to do their research on the company before they
commence an official agreement. So confident is
Greg (and his clients / associates) of his ability,
MMA actually has a "living, breathing"
portfolio of much of his work available for worldwide
viewing on the website www.mediaman.com.au
Articles, interviews, press releases, multimedia,
the latest news
it's all there for the critique
and interest of everyone.
Greg
has "only" been in the media and publicity
"space" for 3 years; although his background
in sales, marketing and technology has proved
to be invaluable. Even before Greg officially
entered the media business in 2001, he already
had his finger in a few media pies. The odd comment
regarding technology issues was posted to online
media and news outlets by Greg, and his exploits
and accomplishments in the Australian Defence
Force were well regarded.
"The
Sydney Olympics in 2000 opened a lot of doors
for us", Greg explains. Legendary Australian
broadcaster John Laws took the call from Greg
as the Sydney Olympics were just hotting up, and
"this nice young man", as referred to
by Laws, was complimented so much by the media
guru and his friends regarding the interview,
that he thought, "I'd better do something
with this media business".
A
few years later, Greg made believers out of the
Australian government, securing a grant for "x"
thousand dollars. Greg elaborates, "Now we
have the expertise to successfully attain government
grants, we are assisting others to do the same
thing. It's a time consuming process, but well
worth it to achieve the end result. As far as
MMA is concerned, raising both government and
private capital forms a small, but important part
of the picture.
Greg
has recognised the need for his company and brand
to reflect some of his natural interests, and
to draw upon his vast network.
By
no coincidence, much of Media Man's work is in
the entertainment and sports sector, and Greg
is also well known as an outspoken media and advertising
industry critic. It's also not surprising that
Greg's clients, affiliations and "inner circle",
include some of Australia's and the indeed the
world's key media, entertainment and sports figures.
Early
in the peace, Greg saw his knowledge and contacts
in the professional wrestling business, being
of huge benefit. "Pro wrestling has always
been a staple in the entertainment industry, and
is known for its ability to put bums on seats,
and for big merchandising pay-offs and television
appeal", Greg states emphatically. Tingle
is the PR man for AWF Pro Wrestling, and the Australasian
representative for Wicked Figures (they scored
the official World Wrestling Entertainment die
cast figure deal). Greg also promotes Johnny Valiant,
legendary wrestling personality and comedian,
who in conjunction with his U.S. agent; Evan Ginzburg,
is a serious player in the Hollywood scene and
well known for his recurring role in the TV hit
series, "The Sopranos".
Professional
wrestling is not the only "out there"
project that Greg works on. Mediaman
is not afraid to be seen as a little different.
Greg elaborates, "Bikie movies are all the
rage right now, and we promote both 'Cosy Cool',
an Australian cult film classic, and 'Brothers
At War', a 9-million dollar feature film, which
chronicles the infamous Milperra Fathers Day Massacre.
These movies compliment our work with many Australian
and international movie directors and producers,
and tie in nicely with our deal with the International
Movie Makers Market (IMMM) and Filmfestivals Entertainment
Group (FEG). Film making and film investment is
too good an opportunity not to be involved, especially
considering the way other traditional investments
have been performing lately".
As
part of the process of receiving formal media
qualifications, Greg's academic requirements;
further "forced" him to develop and
fine tune the business plan and brand of Mediaman.
The
branding process included the revamped website,
t-shirts, and the good old-fashioned business
cards. All of these mediums carry the distinctive
black and gold colour scheme, and the bold MM
logo.
Mediaman is currently developing mobile phone
logos and coffee cups. "You need to be in
peoples faces", Greg states.
Tingle
confidently adds, "Our success is our clients'
success, and vice-versa. It's all about win-win".
There's
no disputing that this energetic maverick means
business.
Links:
Official
websites
Mediaman
Related
websites
Evan
Ginzburg's Wrestling Then & Now
HBO:
The Sopranos
Interviews
25th
February 2004
25th
October 2003
*full
interview list
Mediaman
Current
Projects
Sponsorships,
Clients & Affiliates
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