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Why there's gold in them thar cells, by Carmel Egan - 6th May 2007
(Credit: The Age)
Paris
Hilton will earn yet another fortune selling diaries
and images of her life behind bars, according
to leading publicists.
"She
will probably make more money from it than Jeffrey
Archer," said marketing guru Max Markson. "But
she is very silly. She was warned. She was on
a suspended sentence. She deserves to get 45 days."
Hilton's
sentence for drunk driving is unlikely to adversely
affect sales of Bondi Blonde, the beer she was
hired to promote by its maker's part-owner, John
Singleton, during a five-day visit to Sydney in
January.
But
she could use her marketing genius and jail sentence
for a good cause, according to Greg
Tingle, chief executive of Mediaman.
"The opportunity certainly exists for Paris to
turn this to a positive because of her strong
social influence on youth globally," Tingle said.
"Paris
and her close advisers should carefully consider
what tactic to take with this. It's a golden opportunity
to emphasise the dangers of alcohol abuse."
Since
her first media appearance at the opening of a
Las Vegas casino in 1999, Hilton has out ditzied
Marilyn, built a business like Madonna and will
soon have the ex-con marketability of Martha Stewart.
She
has been so successful at turning a negative to
a positive that she has created a new category
of celebrity; the sleazebrity.
Who
else could turn a humiliating sex video released
by a toady former boyfriend into a global launch
pad?
Who
but Paris could profit from one million American
parents signing a petition to ban a TV advertisement
in which she slid across a soapy Bentley to eat
a hamburger?
In
his ebook Paris Hilton is a Fool, author
W. Frederick Zimmerman writes that while the socialite/model/TV
star is a fool, she is nobody's idiot. "The evidence
seems to support the argument that, although she
is no intellectual, she is a pretty shrewd businesswoman,"
Zimmerman writes.
"She
is a risk taker who avoided the easy path of relying
on a family fortune and struck out on her own
to create an innovative personal career."
But
life behind bars will be anything but the simple
life for the multi-millionaire hotel heiress.
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