Photography: Different things to different people, by Greg Tingle

Photography is different things to different people.

Sure, it's about the snap of a lens, or the flick of a button, capturing a moment of time, but there's so much more.

For the author of this very website, Mediaman, its about the old cliche....a picture tells a thousand words.

Photography is also about promotion. In media and PR circles, a photo next to a well known "celebrity" can be money in the bank, and guaranteed publicity.

Whatever your take on photography, one thing is certain; it is one of the most powerful and influential media's of all time.