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Red
hot month for Red Sheriff on the web, by Greg Tingle:
August 2003
It's
been a red hot month for websites, particularly for
portals and TV related websites.
Not
by coincidence, Reality TV has also taken hold in
the portals, with Network Nine's "Getaway"
and "The Block" enjoying big numbers with
NineMSN and "Australian Idol" delivering
for Channel Ten.
What actually constitutes reality TV is indeed the
question?
News
media websites continue to maintain their stronghold
on eyeballs.
Some
critics are arguing that "the news" is more
real than reality TV.
Smart
Reality TV producers, like Brett
Clement's of Hi't,
have realised that consumers want more reality, and
less contrived situations on Reality TV. Mediaman predicts that Hi't will soon be in the top
10 websites in the entertainment category in Australia.
In
any event, the big numbers delivered by portals and
reality TV shows this month, are very real indeed.
Statistics
courtesy of RedSheriff
Top
Performing Web sites for August 2003
Rank
Site Publisher Unique Visitors % Change from July
1 microsoft.com
Microsoft (Int.) 6,910,000 +14.0%
2 ninemsn.com.au
Ninemsn 6,070,000 -2.4%
3 yahoo.com Yahoo
(Int.) 4,470,000 0%
4 google.com.au
Google (AU) 4,380,000 -6.0%
5 hotmail.com
Hotmail 4,130,000 -8.0%
6 msn.com MSN 4,010,000
+11.1%
7 google.com Google
(Int.) 3,130,000 +2.3%
8 news.com.au
News Interactive 2,751,003 +9.1%
9 yahoo.com.au
Yahoo (AU) 2,650,000 -6.4%
10 smh.com.au
f2 2,373,968 +4.1%
Top
TV sites for August 2003
Rank
Site Publisher Unique Visitors % Change from July
1 bbc.co.uk BBC
807,000 +8.6%
2 getaway.com.au
Ninemsn 288,995 -2.5%
3 theblock.ninemsn.com.au
Ninemsn 247,737 +14.9%
4 msnbc.com MSN
235,000 -0.4%
5 aca.ninemsn.com.au
Ninemsn 226,667 +24.2%
6 au.australianidol.yahoo.com
Yahoo (AU) 226,000 N/A
7 austar.com.au
Austar 217,000 +55.0%
8 footyshow.ninemsn.com.au
Ninemsn 214,974 -0.9%
9 sbs.com.au SBS
211,586 +3.5%
10 burkesbackyard.com.au
Burkes Backyard 199,000 +8.7%
Predication
by Mediaman director, Greg Tingle: It won't
be long until Hi't
is in the top 10 Red Sheriff rankings. Hi't
is Australia's newest, and "realist" Reality
TV show. Not only that, they have wisely signed
up Greg
Tingle, the king of reality!
Links:
Mediaman: Website Reviews
Mediaman: Media News
Mediaman: Technology News
Mediaman: Entertainment News
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