Show
Me the Money!, by Greg Tingle
Show
Me the Money!: a Guide to Fame, Fortune and Business
Success, by Australia's Agent to the Stars
Media
Man Australia's online home wouldn't be complete
without a mention of this fantastic book.
The
publicity machine himself, Max Markson, is sending
us an inscribed copy, that will put us in great
step to reach the next level of the Australian
media and PR business.
Our
book review will be released in the near future.
NEWSFLASH!
WE
HAVE THE BOOK!
Book
Review by Greg "Media Man" Tingle
Show
Me The Money
Max
Markson's, 'Show Me The Money!", is the life
story of arguably Australia's top PR man.
The
book is a must read for entrepreneurs, promotional
types, and anyone else in need of some inspiration
or motivation. It's a business story, but it's
also about life.
Like
the man himself, 'Show Me The Money' is a colourful,
straight up, humorous and easily understood. Mostly.
Max
starts out at 7 years of age, performing as a
fish for his father's aqua performance business.
Boy, have things changed since then. Max documents
rock concert promoting, pie eating, belly flop
and worm eating contests, dial-a-fruit-basket,
part-time "Superman" gigs, all the way
up to selling big stories to Australia's "current
affairs" programs and promoting business
functions with guest speakers including former
Presidents and Prime Ministers.
Markson
is the manager of stars. Some of his clients have
included Bob Hawke, Ita Butrose, Linda Evangelista,
Greg Matthews, Belinda Green, Jack Brabham, Kamahl,
Pro Hart, Jane Flemming, "Aussie" Joe
Bugner, Dawn Fraser and so many more. Granted,
some were stars of sorts before making contact
with Markson, but "Maxy baby" has more
than helped keep them there. Max proudly proclaims,
"I can make anyone a star", and who's
to argue! What's the name of the fellow who wrote
this very piece? "Maxy" has also worked
for the corporates in various capacities. Some
of these include 2WS, 2UE, Reebok, Sargents Pies,
Norgen-Vaaz, "The Mean Machine", Women's
Day, Channel 9, The Avillion Hotel and The Variety
Club.
At
first, the reader may get the opinion that Max
is preoccupied with money - not so. This could
merely be the work of vicious media "hounds"
placing misinformation into the living rooms around
Australia. Max explains that relationships are
worth more to him than any amount of money. Having
had the pleasure of Max's company, he does possess
the personal touch. This guy is even known to
break into song during interviews!
A
little spoken about fact about Markson is that
he is a generous giver to charities. The media
have largely ignored this. Many millions have
been raised by Team Markson over the years, and
he has helped keep many charities and businesses
afloat.
Like
many of us, Max has suffered some loss and misfortune
in his life. For example, he lost $10,000 on a
deal gone bad, and was left with a T-shirt for
his money. Additionally, wharfs collapsed, there's
been lack of water to dive into, and so the list
of past woes continues. Like the true champion
he is, Max keeps paddling feverishly and clinching
the big deals that other promoters can only dream
of; with huge tidal waves of success following.
Marvel
at the $500,000 Bob Hawke deal. That one broke
Australia's chequebook journalism records. It's
enough to force a journalist to be committed.
And you thought Natasha Ryan was big!
Part
of the books' appeal is that Max has turned the
tables on the media. They now pay him, rather
than the media charging "punters" and
others, ridiculous amounts of money, just to get
a guernsey.
Whilst
reading the book, or even just a few chapters
in; you will likely be inspired, entertained and
mesmerized, even if its plausible to interpret
the man as having delusions of grandeur. Obviously,
all promoters and PR types need to have lashings
of ego just to survive, let alone gain the confidence
of clients, and the soon to be. There is no dispute
that Max's enthusiasm is contagious.
In
Max's own words, successful business is based
on Persistence, Enthusiasm and Focus.
Read
this book today, and you will be on your way to
possessing everything you'll ever need to be wealthy
in all ways imaginable.
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