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Branie
Branie®
is the brainchild of OrangTiga NV. A radical fresh
way of looking at the many possibilities of buckles
& belts:
comfort
fun
self expression
functionality
Simply out of boredom with conventional belts, mostly
brown or black, leather with a pin & hole closure...
time for a Revolution in Belts.
Athletes,
fashion victims and indulgent gourmands alike will
find it hard to resist Branie® Belts, an overdue
concept in 'waistwear' that blends new-age materials
with urban fashion design.
Eschewing
traditional pin-and-hole belt configurations, Branie®
is always looking for innovative solutions to revamp
the belts category. Branie® Belts designed to
fit, launched new to the world in the 21st Century.
After
running a successful pilot in Belgium, its launch
in Australia is expected Spring 2006.
Branie®
makes use of a dealership network in the premium design,
fashion and sports community. It is developed in strategic
partnership with DuPont de Nemours™ and is extensively
engineered with their high technology materials, specifically
Dupont Hytrel®
About
OrangTiga NV
(makers of Branie belts)
The
company was founded in 1999 with a clear vision: to
redefine the global buckle & belts market and
to build Branie® as a great brand icon. OrangTiga's
founding principals are Jan De Lancker from Antwerpen,
Belgium and Alexander Koene from Amsterdam, the Netherlands
(owner of Bogey the Black Labrador).
While
walking with his labrador dog Bogey in Jakarta (Indonesia),
Alexander got the idea to develop a revolution in
belt design and technology.
Basically
the story was that it did not make sense to him that
leashes for dogs had seen more innovation than belts
for humans... (Credit:
Branie official website).
Websites
Branie
YouTube
(Branie promo)
Campaign
Profiles
Diana
Hunting
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