World Wildlife Fund Media Man Australia

World Wildlife Fund

WWF's Mission Statement

To stop the degradation of the planet's natural environment and to build a future in which humans live in harmony with nature, by:

* conserving the world's biological diversity
* ensuring that the use of renewable natural resources is sustainable
* promoting the reduction of pollution and wasteful consumption.

WWF's Guiding Principles
To guide WWF in its task of achieving the mission, the following principles have been adopted. WWF will:

* be global, independent, multicultural and non party political
* use the best available scientific information to address issues and critically evaluate all its endeavours
* seek dialogue and avoid unnecessary confrontation
* build concrete conservation solutions through a combination of field based projects, policy initiatives, capacity building and education work
* involve local communities and indigenous peoples in the planning and execution of its field programmes, respecting their cultural as well as economic needs
* strive to build partnerships with other organizations, governments, business and local communities to enhance WWF’s effectiveness
* run its operations in a cost effective manner and apply donors’ funds according to the highest standards of accountability. (Credit: WWF).

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World Wildlife Fund

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