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Search Engines Are Still the First Port of Call Says Media Man

It’s not just about buyer independence-it’s about where they’re doing their research. Google’s B2B research found that 71% of B2B researchers start with a generic search query. That’s a huge audience you could be reaching with optimised content.

Google B2B Research

“71% of B2B researchers start their research with a generic search query.”

Think about this: if your content doesn’t rank for relevant search terms you’re giving visibility to companies that are investing in SEO. With more B2B companies expected to invest heavily in search in 2025 not being in the game puts you at a disadvantage.

SEO Generates Quality Leads

Let’s be really real: lead generation is the lifeblood of any B2B company. And here’s a hard fact—many outbound tactics are less effective than they used to be. For example data from HubSpot shows that SEO leads have a close rate of 14.6% compared to 1.7% for outbound methods like cold email/calls or print advertising.

People trust what they find themselves especially when it comes to big business decisions. When your site appears in organic search results it’s seen as more credible and authoritative so leads generated through SEO are often more sales ready.

An expert B2B SEO Agency will be able to show you how to put this into practice.

Your Competition Isn’t Slowing Down

SEO is a marathon not a sprint and your competition knows it. In 2024, 64% of B2B marketers increased their SEO budgets according to the Content Marketing Institute. This trend is expected to continue in 2025 as businesses realise that maintaining strong organic visibility is key to long term growth.

What does this mean for you? If you’re not upping your SEO game you’re giving your competition a free pass to own the SERPs (Search Engine Results Pages).

How to Build a Winning B2B SEO Strategy

Creating a robust SEO strategy doesn’t have to feel overwhelming. Let’s walk through some practical steps to get your B2B company ready to dominate search results in 2025.

1. Keyword Research

First off the bat and up off the grappling mat, you need to rethink how you approach keyword research. With the rise of voice search and AI-driven algorithms, long-tail, conversational keywords are becoming more important than ever. Think of how people naturally speak or ask questions when using voice assistants. Tools like Google Trends, SEMrush, and Ahrefs are invaluable for uncovering these new opportunities.

To give your keyword strategy more edge, try targeting terms that directly match your buyers’ intent. Instead of going for broad and highly competitive keywords like “SEO services,” it might be smarter to aim for more specific phrases, such as “best SEO services for B2B companies.” This way, your content reaches people who are actively looking for what you offer.

2. Content Creation with E-A-T in Mind

Next, let’s talk about content quality. Google places a heavy emphasis on content that demonstrates Expertise, Authoritativeness, and Trustworthiness—known as E-A-T. If your content is shallow or lacks credibility, it won’t stand a chance in the rankings. In 2025, B2B companies need to produce well-researched, data-driven articles, case studies, and whitepapers.

One effective way to boost your content’s credibility is by collaborating with industry experts. Featuring quotes or insights from well-known professionals adds authority to your writing. Also, linking to reputable sources can strengthen your content’s trustworthiness. Remember, this isn’t about churning out generic blog posts; it’s about delivering high-value content that solves real problems for your target audience.

3. Focus on Technical SEO

Even the best content won’t perform well if your website has technical issues. Make sure your site is fast, secure, and mobile-friendly. Google’s Core Web Vitals are key indicators of how well your site meets user experience standards. If your site loads like a snail or is riddled with broken links, potential clients won’t stick around.

Take the time to audit your website regularly. Use tools like Google PageSpeed Insights to identify where you’re lagging. Fix any broken links, compress images to improve loading speed, and implement HTTPS if you haven’t already done so. Technical SEO might sound complex, but it’s a game-changer for ranking and user experience.

4. Optimise for Voice & Visual Search

Voice search is booming, and it’s only going to get bigger in 2025. People speak differently than they type, so your content needs to reflect that. Consider how someone might verbally ask a question, and try to optimise for those conversational phrases.

Visual search is also gaining traction. Tools like Google Lens are changing the way people search for products and information. To capitalise on this trend, make sure your images are high quality and have descriptive file names and alt text. Structured data can also help search engines better understand your visual content, giving you an edge in image-based search results.

5. Prioritise User Experience (UX) and Core Web Vitals

Google’s algorithms have evolved to prioritise user experience, and Core Web Vitals are now critical ranking factors. These metrics measure how quickly your site loads, how stable its layout is, and how smoothly users can interact with it. If your site delivers a poor experience, your rankings will suffer.

To tackle this head on, run a UX audit and identify areas for improvement. Maybe your page takes too long to load, or your buttons are hard to click on mobile. Small fixes can make a big difference. Tools like Lighthouse can help pinpoint specific issues, and even minor adjustments can have a major impact on your SEO performance.

6. Link Building & Digital PR

Link building has shifted from quantity to quality. Earning backlinks from high-authority websites is far more effective than spamming random directories. The key is to focus on building relationships. Engage in digital PR by creating shareable content, collaborating with influencers, or contributing guest posts to well-regarded industry sites.

High-quality links signal to Google that your content is trustworthy and valuable, boosting your chances of ranking higher. Remember, one link from a respected publication can be more powerful than dozens from low-quality sources.

7. Monitoring & Analytics

Finally, SEO isn’t a one-and-done deal. It’s an ongoing process that requires constant monitoring and fine-tuning. Set up Google Analytics and Google Search Console to track your progress. Keep an eye on traffic, keyword rankings, and page performance. If something isn’t working, don’t be afraid to tweak your approach.
Metrics can tell you a lot about what’s resonating with your audience and where you might be falling short. Being data-driven in your approach will help you stay agile and responsive to new challenges in the ever-changing world of SEO.

Key SEO Trends to Watch for in 2025

The SEO landscape is always evolving, and 2025 will be no exception. Staying ahead of the curve means anticipating trends that could significantly impact your B2B strategy. Here’s what to keep an eye on:

1. Voice Search and Conversational Queries

Voice search is becoming a more dominant force, with nearly 50% of all searches expected to be voice-based by 2025/2026, according to Statista. People are using digital assistants like Siri and Alexa to ask conversational, natural questions. To adapt, your content should mirror these speech patterns. Think about optimising for questions like, “What’s the best B2B SEO strategy for 2025?” rather than shorter, less specific keywords.

2. AI and Personalisation

Artificial Intelligence continues to transform SEO. Google’s AI algorithms are increasingly able to understand user intent and deliver highly personalised search results. This means creating content that is not only keyword-rich but also contextually relevant. Machine learning tools can help you analyse user data and tailor your content to better engage your audience. In 2025, personalisation will be crucial for keeping prospects engaged and coming back for more.

3. Visual Search Will Continue to Rise

Visual search technology, like Google Lens, is reshaping how people find information. B2B companies can’t afford to ignore this trend. Optimising images is more important than ever, and using structured data to make visual content easily discoverable will give you a significant edge. For example, companies selling complex machinery can use visual search to help engineers or procurement specialists identify and learn about components in an instant.

4. Continued Emphasis on E-A-T

Google shows no signs of backing away from its focus on E-A-T (Expertise, Authoritativeness, and Trustworthiness). This means businesses will need to keep investing in high-quality content, obtaining backlinks from reputable sites, and regularly updating existing content to maintain its relevance. B2B companies that demonstrate subject matter expertise and provide trustworthy, well-researched content will fare better in the search rankings.

5. Sustainability and Ethical Practices in SEO

Believe it or not, ethical and sustainable business practices are becoming a consideration in SEO. Search engines are beginning to reward companies that showcase corporate responsibility. Whether it’s environmentally friendly practices or social initiatives, demonstrating these values transparently on your site could give you a leg up. This is especially important as more clients make purchasing decisions based on a company’s values and impact.

Final Thoughts

The importance of a solid B2B SEO strategy cannot be overstated. The world of SEO is complex and ever-changing, but that’s exactly why you can’t afford to neglect it. From understanding evolving buyer behaviour to embracing new technologies like voice and visual search, there are countless opportunities to make your brand more visible and authoritative.

Remember, SEO is a long-term investment. The companies that succeed are the ones that stay adaptable, keep up with trends, and commit to continuous improvement. Your competitors are already doubling down on their efforts, and falling behind could mean losing out on high-quality leads and valuable sales opportunities.

To get ahead in business including online business, start implementing these strategies now. Stay proactive, keep monitoring your performance, and be ready to tweak your approach as new developments emerge. And if you’re looking for expert guidance on navigating this ever-changing landscape, our B2B SEO agency is here to help you grow your online visibility and drive meaningful results.

The future is here and the future is search-driven. Make sure your B2B business is ready to shine.

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Media Man Web Tips

SEO News via Media Man: Ways to Improve your Site’s Ranking (SEO)

Ways to Improve your Site’s Ranking (SEO)

New strategies for Search Engine Optimization

What is SEO?

Search engine optimization (SEO) is an essential digital marketing practice that plays a vital role in making your website visible to both visitors and search engine crawlers. The primary objective of SEO is to optimize relevant and authoritative content to assist visitors in finding solutions to their queries efficiently.

The ultimate aim of SEO is to create high-quality and informative content that increases the volume of traffic that your website receives daily. Optimizing your website involves creating and expanding your content to ensure that search engines will choose your site over its competitors.

The focus of SEO is to perfect the quality and quantity of your webpage to make sure that your website has an edge over others. Therefore, SEO plays an essential role in driving traffic to your website, which is crucial for the visibility and success of your online Business.

1. Publish Relevant, Authoritative Content

This article provides valuable suggestions on how to improve search engine optimization (SEO) and enhance website ranking on search engine results. Creating quality content that caters to the user’s needs is the driving factor of SEO marketing, and the article emphasizes that there is no substitute for great content.

The article further provides guidance on identifying appropriate keyword phrases for each authoritative content page and making use of them strategically throughout the content. Creating distinct web pages for each distinct targeted keyword phrase is advisable to enhance ranking.

The article suggests using keywords in headings, subheadings, URLs, and titles, and stressing the importance of readability and user-friendliness of the content. Using emphasis tags and strategically linking to relevant sources is also encouraged. By following these valuable suggestions, users can create SEO-friendly content that benefits the readers while improving their website’s overall ranking.

2. Update Your Content Regularly

Maintaining updated content is crucial to improve your website’s relevancy, and it is a crucial factor that search engines prioritize as well. We highly recommend scheduling regular content audits, for instance, on a semesterly basis, to update your webpages and blog posts accordingly.

Writing additional content frequently on your departmental news blog can enhance your search engine rankings by incorporating relevant keyword phrases. Brief blog posts can also be helpful if they offer specific updates related to your targeted topics.

Moreover, interlinking your related CMS webpages and blog posts can provide readers with a better understanding of your website’s content and additional information on the subject. Thus, keep your website updated and relevant to improve your visitor’s user experience and attract more traffic to your site.

3. Metadata

Website designers use metadata to provide information about a website’s content. When creating a webpage, a space between the “head” tags is reserved for metadata.

If you use a CMS website they have already filled in the metadata. However, as your content changes, it is important to review and update the metadata.

Title Metadata

Title metadata is the most important because it determines the page title that appears at the top of a browser window and in search engine results. For those with a CMS website, the web team has automated this process based on your page title. Therefore, it is essential to use well-thought-out page titles that include keyword phrases.

Description Metadata

Description metadata is a brief and interesting summary of what your website contains. It’s like a store’s attractive display that encourages people to visit. Usually, it should be two sentences long. Search engines may or may not use this summary, but it’s good to have it in case they do.

Keyword Metadata

Keyword metadata is not very helpful in improving your search engine ranking. However, it’s useful to include some of your important keywords in the metadata. You should select a few phrases with one to four words each and add three to seven of them. For example, “computer science degree” or "pop culture agency" are good keyword phrases to use.

4. Have a Link-worthy Site

Making your website popular involves efforts in developing valuable content and enhancing its search results. To achieve this, you must focus on creating informative and unbiased content that caters to the readers’ interests and queries.

Furthermore, your website might earn a backlink from other websites if it provides good value to the readers. This can improve its search engine ranking immensely, which can bring in more visitors. It is also crucial to incorporate descriptive hyperlinks in the text as opposed to generic “click here” links.

This helps in giving proper context to people who use screen readers and makes it easier for search engines to crawl your website. You can lift your website SEO performance by using appropriate keywords in your content and developing internal links. These techniques can help you build a better online presence and increase your website’s popularity.

5. Use ALT Tags

Want search engines to find your website and to make it more accessible for people who use text-only browsers or screen readers? Simply put, use alt tags to describe your media content, like images and videos, with alternative text descriptions.

These descriptions act as labels for search engines and help them identify your page better. They also provide context for those who cannot view the media directly. By making your website more accessible and searchable, you can improve its overall user experience.

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New strategies for Search Engine Optimization

New areas of digital marketing are as changeable and require so much adaption and new-thinking as the world of SEO. Search Engine Optimization has come a long way from its beginnings in the 1990s, and the technologies deciding what is “good SEO” or not changes from year to year.

That’s why tech companies are launching new strategies aimed at long-term goals in both data-driven and relations-based SEO all over the world, by implementing tactics from both traditional PR and modern SEO and link-building.

Below, we will discuss the nature of SEO, how SEO is changing, and why choosing an agency will be the key to your SEO success.

Best SEO practices:

Find your customers with data-driven market analysis

Find authoritative marketing partners using data-driven PR

Reach your customers with high quality outreach and credible link-building

What is SEO?

In order to discuss the ways in which SEO works, it’s important to understand the basic principles on which the concept is built. SEO is an acronym for Search Engine Optimization, and is an umbrella term for processes in which users optimize their websites in order to rank higher on search engines such as Google whenever customers search for keywords relevant to their website.

By optimizing the various aspects of a website, SEO aims to improve its ranking on search engine result pages (SERPs), thereby increasing the quantity and quality of traffic. In layman’s terms, it helps more people to find your website by increasing its digital visibility.

Why is SEO important?

There’s an old SEO joke that goes like this: A man asks a detective “Where’s the best place to hide a body?” The detective answers “Why, on the second page of Google, of course!”. In other words, ranking on the first page of Google is the key to getting traffic and therefore sales or viewings on your webpage, as few people bother to look past the first results page.

In fact, the first spot on Google is ten times more likely to get a click than results number ten, and the top three results receive over half of all clicks. That’s why the goal of every SEO strategist is to get a website into the top ten search results on Google, and preferably in the top three.

That’s why SEO marketing lives on, despite some people saying that SEO is dead. The answer is: it’s more alive than ever. It just doesn’t fit into the mold of the quick-results culture of the modern world, but it is still effective.

The evolution of SEO

SEO as a term first came into use in 1997, despite the first website being published in 1991. The coin was termed John Audette of Multimedia Marketing Group early that year, and so the hunt for the top of the search engine results pages began.

In the beginning, there were several competing names for the concept, including search engine ranking, website promotion, etc. The strongest competitor was the term “search engine marketing”, which was originally pitched as a successor to SEO. But ultimately, search engine optimization proved to be the most steadfast and all-encompassing term, while SEM is used to describe concepts like paid search marketing and advertising.

Google’s rise to power

In the 2000s, Google grew to become the search engine giant we know it as today. Soon enough, the organization was able to survive on its own. At that time, they also launched effective web crawlers and PageRank algorithms, which changed the SEO game.

Google began measuring both on-page and off-page content to decide SERP listings, forcing SEO to expand their work sphere and link-building took off as a popular tactic. Around the same time, Google also introduced PageRank scores, a website score between 1-10, which was an early version of today’s Domain Authority.

These measures were broken down further with the introduction of Google Analytics and the Google Webmaster Tools (Search Console) in 2006. Later major updates, such as Panda and Penguin in 2011 and 2012 respectively, were put in place to sort out poor quality SEO work and reward those with quality websites.

To this day, Google continues to release core and minor updates that impact the way that SEO can work. The platform has grown to be such a reputable platform that in 2022 it was estimated that Google accounted for more than 85 percent of the search engine usage, which is why it’s the platform that most SEO strategies focus on today.

The big three: Local, social, mobile

There have been three major changes in the way that people search the web, that has not been a result of search engine updates. The first of these came in the mid-2000s, when there was an adaptation toward geographical searches, which birthed local SEO. This meant that people were now searching for businesses near them, such as restaurants or car washes, media, gaming and sports agents, thus increasing the need for separate local search engine strategies. This development also resulted in the advancement of end-user data, including search history and personalized interests.

Fast-forward another decade into the 2010s, and a whole new set of searching and web-using emerged. Rather than just using the universal search-functions, users were now turning to medias such as YouTube, Facebook, LinkedIn and other social medias for news and knowledge. Most importantly for SEO, these networks became revolutionary in building brand awareness. As such, the old term of search engine marketing (SEM) became ever more important on these platforms.

As users started to bring their lives and entertainment from the big screens, such as laptops or TVs, they also began to use search engines straight from their mobile phones. This third change in user patterns led to mobile searching overtaking desktop searches in 2015, and added mobile adaptability to the list of SEO tools.

The 2020s, AI, and the future of SEO

We’ve finally arrived at our current time. The 2020s have brought with it a continued increase in digital usage and SEO is perhaps more important than ever. One of the biggest challenges the world of SEO stands before today is generative AI. Chat GPT, X including Grok, the free global access to generative AI as a search function, was released in the winter of 2022/2023, and has garnered instant attraction from both customers and competitors, including Google. It is still unclear what impact generative AI will have on SEO practices such as keywords analysis, although it is already affecting the quality of content on the web.

New strategies for new challenges

As new SEO directives arrive from Google’s updates, they also require new strategies. However, some companies have decided to create new strategies with a focus on longevity. Among new strategies are both traditional link-building and outreach including, in combination with inspiration from the traditional PR marketing sphere.

The other two strategies that they’ve developed are strongly data-driven market research and PR. The market research is a process in which the company can help customers who want to scale globally to find the best geographical place for them to start their SEO journey, based on SEO factors such as demand and competition.

The market-driven PR can build on that market research or stand alone, as a new way of reaching new marketing partners in international business circles. From these new partners, it is then possible to continue with link-building as well as traditional PR strategies. This is a unique way of piercing niche markets across the globe to attract potential customers.

How does SEO work?

Now that we’ve seen the evolution of SEO it’s time to get to the real question: what is SEO marketing actually, and how does it actually work? In order to understand how SEO works, it’s important to understand these two things: what Google wants and what the customers want. Only by doing so will you understand how you should optimize your web page.

What Google wants

One of the reasons why Google rose to such immense heights early on was due to the founders’ initiative to implement RankPage, or clear guidelines for how to rank content on their platform. Initially, the program worked by ranking content dependent on the link structure of the website, that built the foundation for the modern link building strategies. Simply put, links to the webpage acted as votes of confidence for the webpage.

Today, this concept has developed into the E-E-A-T formula, where Google ranks content based on Experience, Expertise, Authoritativeness, and Trustworthiness. These measures are interpreted by what the site’s link building looks like, such as what EEAT websites include links back to their landing page. They then ensure that the webpage produces reliable and accurate information, and are most likely to answer their customers’ questions.

Ultimately, the reason why Google wants to prioritize high quality content is because happy Google customers are more likely to return to Google for more information, and therefore generating income for the search engine.

So, how does Google find and rank the webpages? They do this through three stages: crawling, indexing, and serving results.

Crawling means that Google sends “bots” or computer programs to scan through large chunks of the internet to find new or updated pages. They can only find it by going through a link.

Googles then sorts through and organizes the content and puts it in the huge Google Index – a database for webpages.

Lastly, Google serves the results by how relevant they are to the customer queries.

What the customer wants

Broadly speaking, there are three types of searches that customers make, and they can be described as Do-Know-Go. Whenever we search the internet, we either want to do something (such as make a purchase or visit a tourist attraction), know something, or go somewhere. These three types of searches can be further broken down, but these are the basic concepts.

These three prompts can help you optimize your content so that you are answering the demand of the people. By realizing what your customer wants, you can provide SEO-optimized content which is relevant and fresh, which Google will reward you for.

SEO components, or how to do SEO

So how does a webpage get to that top of the search engine results page? While there is no quick fix, SEO provides a long-term strategy which aims at doing just that. SEO incorporates several different tactics in this long-term strategy, in which there are three main components:

Technical SEO

On-page SEO

Off-page SEO

Technical SEO refers to optimization on your webpage. This can for example mean implementing site maps so that Google can crawl the page more easily, increasing the website speed, or making the site mobile adaptable.

On-page SEO refers to edits to the content that is already on the webpage, rather than the technicalities behind it. This can for example include keyword optimizing headings, producing SEO-optimized blog posts, URL and picture optimization, and adding meta titles and descriptions.

Off-page SEO, on the other hand, is part of the link-building strategy. The focus here lies on building credibility and brand awareness by for example writing guests posts and linking to your webpage on other, reputable sources. The key here is to create backlinks, which give authority and endorsement to your website, and thus giving Google a sign that you are a credible source too.

To get good results, it’s important to implement all of the tactics above in a combined effort to get Google’s attention. However, these general descriptions are only scraping the top of the iceberg of SEO. Beneath these lay a whole science of various methods and strategies to rank at the top of the results page.

Link-building

The on-page and off-stage SEO practices can also be called SEO link-building. That’s because they both refer to building a link-system which Google will reward, whether it’s by driving links to your website from other credible sources or creating a seamless link-flow internally on your webpage.

Links to and on your website act as votes of trust, credibility and authority, which is why they are a crucial part of your SEO strategy. However, the links need to be carefully and thoughtfully crafted so that they maintain the right level of relevance and credibility, which can be done through producing high quality SEO content.

SEO content

For both on-page and off-page work, SEO content plays a huge role. As mentioned earlier, Google ranks webpages depending on both their link-building and how credible, authoritative, and expert their content is. However, these two factors are not as separate as one might think: with high quality content, it is also easier to build a good SEO link-building network.

Often when we discuss SEO content, we tend to think of texts of lesser quality that are packed with poor quality links. However, due to Google’s updates, such as Penguin, poor content is continually being phased out. That means individuals and agencies are having to spend more time recruiting better writers and spending more time on content.

As we discussed earlier, SEO content needs to be adapted to both the demands from the customer (a.k.a. the searching person) and Google. That means texts need to be relevant, authoritative, credible, and high quality. These texts also need to be SEO optimized using meta-data, such as titles and descriptions, and keywords in the headings in order for Google’s crawlers to pick up better on the relevancy factor.

That being said, the research and preparation for both good and bad content remains the same – all SEO content needs proper keyword research.

Keyword research

Finding the right keywords will not only make you more competitive as an SEO user, but will also help you understand your audience better. That’s because keywords are clues to who your audience is. For example, the keywords “how to ski” and “ski maintenance” could technically be placed in the same text contextually, but they imply that we’re dealing with skiers of different skill levels.

The keywords are both guides for the link-building process and the content. When building links, it’s important that both the link, the placement, and the publishing website are relevant in the context in order for Google’s crawlers to give it a credible ranking.

There are several tools on the market for finding the best keywords, and there are also a ton of metrics for understanding how good a keyword is and what the chances are of breaking into the competition for that specific keyword. Common metrics include keyword difficulty, traffic potential, cost-per-click, etcetera.

Brand awareness

Ultimately, what these various tactics aim to do is to bring brand awareness to your website. People are twice as likely to purchase from a brand they recognize. An American study found that 75 percent of shoppers tend to go for known retailers, and nearly 70 percent do the same when deciding what search result to click on.

Doing SEO: alone or SEO agency?

As you can tell, there is a lot of information and knowledge that goes into producing and completing good SEO strategies. If you are considering adapting some SEO strategies, you may be wondering whether you should do it all on your own or hire an agency.

Without sugar-coating it, doing SEO alone is a lot of hard work. First and foremost, you got to have basic understandings of both SEO tools, Google Analytics, and good writing skills. Then you need good networking skills and a sense of price bargaining to get your links out to credible sources. On top of this, you need to stay up to date with all the latest developments within Google updates, market changes, and new technologies such as generative AI which can impact your SEO strategies. All of this can be both time consuming and costly.

If it feels overwhelming, there are a ton of SEO agencies on the market that are ready to help. Some of them focus solely on SEO content production, whereas others focus solely on technical SEO or solely on SEO link-building.

Some agencies offer entire packages, where staying SEO updated, building and optimizing webpages, link-building, content production, and publishing is included. Together with the new data-driven strategies and tactics, Media Man Group offers services that are great for both those who are somewhat new as to those who are already familiar and wanting to grow beyond.

FAQ: Frequently asked questions about SEO

What is SEO?

SEO stands for Search Engine Optimization. It is a digital marketing form that focuses on creating digital visibility on search engines such as Google by improving websites’ rankings in the search results.

What is the difference between SEO and SEM?

SEO stands for Search Engine Optimization and works with creating organic ranking improvements on platforms like Google. SEM stands for Search Engine Marketing and focuses on paid promotions and marketing on platforms like Google.

How long does SEO take?

Good SEO typically takes between 4 months to a year to see good results. However, it’s crucial to understand that SEO is a long-term strategy, that is never really finished. If you are lucky enough to rank at 1 on Google, the job doesn’t stop there: then you want to maintain that spot by continuing your SEO work.

Why do you need SEO?

SEO helps to build brand awareness, which is key in gaining credibility amongst both Google and potential customers. That’s why SEO is worth it, even if it is a long game.

Media Man

The Media Man Group is primarily and online news, media and sports management firm and website portal developer. By default Media Man developed many effective SEO (Search Engine Optimisation) techniques and strategies since their launch in 2001. SEO helped elevate Media Man websites into Hitwise "Top 10" status (entertainment - personalities) category. Media Man also offers a range of media and convergent media services including article copy, PR (public relations), text link based campaigns, product placement and endorsement, buzz marketing (via websites and social media) and brand building. The company is best known for insightful media analysis, specalising in pop culture/entertainment, streaming and subscriber television including PPV (Pay-Per-View), PLE, pro wrestling aka sports entertainment coverage, MMA (mixed martial arts), and commentary and coverage on an array of trending topics, with strong focus on X (formerlly Twitter), Alphabet (Google, YouTube, Blogger etc) and new and emerging technology and news platforms and developments. MM is both organic search and AI search friendly. Media Man is often referenced in both mainstream, niche and alternative news media stories. The company motto remains "Putting Your Name Out There".

Websites

Media Man
www.mediaman.com.au

Media Man Int
www.mediamanint.com

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