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Website
Review: Universal Online (Universal Music Group B2B
website), by Greg Tingle
If you're in the business of sound,
this site may have you dancing.
That's
the verdict on Universal's new B2B website. Slick,
organised and easy-to-consume, this extension
of Universal's online family - unlike many websites
- has a purpose. "…developed to provide
Universal Music Australia and our business partners
the capability to exchange catalogue information,
digital assets (i.e. cover art, photos, biographies,
press releases, sound grabs, etc), and artist
event information." And it does it well.
It informs, it engages and it does all at speed.
Time intolerant business partners, clients and
interested parties will be logging on and accessing
their favourite muso and gig with a smile.
Once
"in", the site recognises you, and identifies
your computer - most handy in these days of Internet
fraud and intellectual property concerns. The
user had the option of updating preferences.
Importantly,
the Universal team uses the Net to its maximum
potential. "…provides retailers with
the ability to place orders online and look up
order, invoice and return history information."
This is much more than an online brochure.
The
site contains information features such as promotional
spiel for touring artists, and a valuable links
page! Over 40 are listed.
Particular
useful, a search box facilitates a catalogue,
assets or events search - just what the music
executive or struggling agent needs! You can never
be too careful with the muso's, let alone their
agents!
Artist
event information, however, could be more complete
by adding venue contact details.
Moving
onto design and functionality, the visually appealing
site has a comfortable balance between graphics
and content. Communication is clear and graphical
overload is avoided. And navigation? Easy.
Professional,
functional and user-friendly, websites like this,
and Apple' iTunes are at the front of the online
choir, performing for customers and partners alike.
Universal
Online: a musical industry innovator singing the
song of interactive design success? Sure looks
that way.
Bravo.
Universal appeal!
Links:
Universal
Online Australia
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