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Media Man is primarily a media, publicity, creative arts, advertising and talent management company.

Building brands via both traditional publicity, online exposure and creative branding campaigns a major focus of Media Man, as is the gaming, igaming and website portal development sector.

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Search Engines Are Still the First Port of Call Says Media Man

It’s not just about buyer independence-it’s about where they’re doing their research. Google’s B2B research found that 71% of B2B researchers start with a generic search query. That’s a huge audience you could be reaching with optimised content.

Google B2B Research

“71% of B2B researchers start their research with a generic search query.”

Think about this: if your content doesn’t rank for relevant search terms you’re giving visibility to companies that are investing in SEO. With more B2B companies expected to invest heavily in search in 2025 not being in the game puts you at a disadvantage.

SEO Generates Quality Leads

Let’s be really real: lead generation is the lifeblood of any B2B company. And here’s a hard fact—many outbound tactics are less effective than they used to be. For example data from HubSpot shows that SEO leads have a close rate of 14.6% compared to 1.7% for outbound methods like cold email/calls or print advertising.

People trust what they find themselves especially when it comes to big business decisions. When your site appears in organic search results it’s seen as more credible and authoritative so leads generated through SEO are often more sales ready.

An expert B2B SEO Agency will be able to show you how to put this into practice.

Your Competition Isn’t Slowing Down

SEO is a marathon not a sprint and your competition knows it. In 2024, 64% of B2B marketers increased their SEO budgets according to the Content Marketing Institute. This trend is expected to continue in 2025 as businesses realise that maintaining strong organic visibility is key to long term growth.

What does this mean for you? If you’re not upping your SEO game you’re giving your competition a free pass to own the SERPs (Search Engine Results Pages).

How to Build a Winning B2B SEO Strategy

Creating a robust SEO strategy doesn’t have to feel overwhelming. Let’s walk through some practical steps to get your B2B company ready to dominate search results in 2025.

1. Keyword Research

First off the bat and up off the grappling mat, you need to rethink how you approach keyword research. With the rise of voice search and AI-driven algorithms, long-tail, conversational keywords are becoming more important than ever. Think of how people naturally speak or ask questions when using voice assistants. Tools like Google Trends, SEMrush, and Ahrefs are invaluable for uncovering these new opportunities.

To give your keyword strategy more edge, try targeting terms that directly match your buyers’ intent. Instead of going for broad and highly competitive keywords like “SEO services,” it might be smarter to aim for more specific phrases, such as “best SEO services for B2B companies.” This way, your content reaches people who are actively looking for what you offer.

2. Content Creation with E-A-T in Mind

Next, let’s talk about content quality. Google places a heavy emphasis on content that demonstrates Expertise, Authoritativeness, and Trustworthiness—known as E-A-T. If your content is shallow or lacks credibility, it won’t stand a chance in the rankings. In 2025, B2B companies need to produce well-researched, data-driven articles, case studies, and whitepapers.

One effective way to boost your content’s credibility is by collaborating with industry experts. Featuring quotes or insights from well-known professionals adds authority to your writing. Also, linking to reputable sources can strengthen your content’s trustworthiness. Remember, this isn’t about churning out generic blog posts; it’s about delivering high-value content that solves real problems for your target audience.

3. Focus on Technical SEO

Even the best content won’t perform well if your website has technical issues. Make sure your site is fast, secure, and mobile-friendly. Google’s Core Web Vitals are key indicators of how well your site meets user experience standards. If your site loads like a snail or is riddled with broken links, potential clients won’t stick around.

Take the time to audit your website regularly. Use tools like Google PageSpeed Insights to identify where you’re lagging. Fix any broken links, compress images to improve loading speed, and implement HTTPS if you haven’t already done so. Technical SEO might sound complex, but it’s a game-changer for ranking and user experience.

4. Optimise for Voice & Visual Search

Voice search is booming, and it’s only going to get bigger in 2025. People speak differently than they type, so your content needs to reflect that. Consider how someone might verbally ask a question, and try to optimise for those conversational phrases.

Visual search is also gaining traction. Tools like Google Lens are changing the way people search for products and information. To capitalise on this trend, make sure your images are high quality and have descriptive file names and alt text. Structured data can also help search engines better understand your visual content, giving you an edge in image-based search results.

5. Prioritise User Experience (UX) and Core Web Vitals

Google’s algorithms have evolved to prioritise user experience, and Core Web Vitals are now critical ranking factors. These metrics measure how quickly your site loads, how stable its layout is, and how smoothly users can interact with it. If your site delivers a poor experience, your rankings will suffer.

To tackle this head on, run a UX audit and identify areas for improvement. Maybe your page takes too long to load, or your buttons are hard to click on mobile. Small fixes can make a big difference. Tools like Lighthouse can help pinpoint specific issues, and even minor adjustments can have a major impact on your SEO performance.

6. Link Building & Digital PR

Link building has shifted from quantity to quality. Earning backlinks from high-authority websites is far more effective than spamming random directories. The key is to focus on building relationships. Engage in digital PR by creating shareable content, collaborating with influencers, or contributing guest posts to well-regarded industry sites.

High-quality links signal to Google that your content is trustworthy and valuable, boosting your chances of ranking higher. Remember, one link from a respected publication can be more powerful than dozens from low-quality sources.

7. Monitoring & Analytics

Finally, SEO isn’t a one-and-done deal. It’s an ongoing process that requires constant monitoring and fine-tuning. Set up Google Analytics and Google Search Console to track your progress. Keep an eye on traffic, keyword rankings, and page performance. If something isn’t working, don’t be afraid to tweak your approach.
Metrics can tell you a lot about what’s resonating with your audience and where you might be falling short. Being data-driven in your approach will help you stay agile and responsive to new challenges in the ever-changing world of SEO.

Key SEO Trends to Watch for in 2025

The SEO landscape is always evolving, and 2025 will be no exception. Staying ahead of the curve means anticipating trends that could significantly impact your B2B strategy. Here’s what to keep an eye on:

1. Voice Search and Conversational Queries

Voice search is becoming a more dominant force, with nearly 50% of all searches expected to be voice-based by 2025/2026, according to Statista. People are using digital assistants like Siri and Alexa to ask conversational, natural questions. To adapt, your content should mirror these speech patterns. Think about optimising for questions like, “What’s the best B2B SEO strategy for 2025?” rather than shorter, less specific keywords.

2. AI and Personalisation

Artificial Intelligence continues to transform SEO. Google’s AI algorithms are increasingly able to understand user intent and deliver highly personalised search results. This means creating content that is not only keyword-rich but also contextually relevant. Machine learning tools can help you analyse user data and tailor your content to better engage your audience. In 2025, personalisation will be crucial for keeping prospects engaged and coming back for more.

3. Visual Search Will Continue to Rise

Visual search technology, like Google Lens, is reshaping how people find information. B2B companies can’t afford to ignore this trend. Optimising images is more important than ever, and using structured data to make visual content easily discoverable will give you a significant edge. For example, companies selling complex machinery can use visual search to help engineers or procurement specialists identify and learn about components in an instant.

4. Continued Emphasis on E-A-T

Google shows no signs of backing away from its focus on E-A-T (Expertise, Authoritativeness, and Trustworthiness). This means businesses will need to keep investing in high-quality content, obtaining backlinks from reputable sites, and regularly updating existing content to maintain its relevance. B2B companies that demonstrate subject matter expertise and provide trustworthy, well-researched content will fare better in the search rankings.

5. Sustainability and Ethical Practices in SEO

Believe it or not, ethical and sustainable business practices are becoming a consideration in SEO. Search engines are beginning to reward companies that showcase corporate responsibility. Whether it’s environmentally friendly practices or social initiatives, demonstrating these values transparently on your site could give you a leg up. This is especially important as more clients make purchasing decisions based on a company’s values and impact.

Final Thoughts

The importance of a solid B2B SEO strategy cannot be overstated. The world of SEO is complex and ever-changing, but that’s exactly why you can’t afford to neglect it. From understanding evolving buyer behaviour to embracing new technologies like voice and visual search, there are countless opportunities to make your brand more visible and authoritative.

Remember, SEO is a long-term investment. The companies that succeed are the ones that stay adaptable, keep up with trends, and commit to continuous improvement. Your competitors are already doubling down on their efforts, and falling behind could mean losing out on high-quality leads and valuable sales opportunities.

To get ahead in business including online business, start implementing these strategies now. Stay proactive, keep monitoring your performance, and be ready to tweak your approach as new developments emerge. And if you’re looking for expert guidance on navigating this ever-changing landscape, our B2B SEO agency is here to help you grow your online visibility and drive meaningful results.

The future is here and the future is search-driven. Make sure your B2B business is ready to shine.

Media Man Group sectors include but not limited to:

Pop Culture/Entertainment

Combat Sport s - Wrestling, MMA and Boxing
Streaming Entertainment/Streaming TV/Movies

Niche News/Mainstream News and Commentary

SEO Marketing, SEO Business, based on over two decades of hands on experience in pop culture news, online news and link strategy

X/Grok and Social Media News and Coverage including trending on X and others!

Disruptors

Cryptocurrency and FinTech News

Beach Culture

Gaming and Casinos

World Affairs

Rabbit Hole

Mind, Body and Sprit

Standing out from the pack

Business Networking

And just about anything else out of the box!

Crawl - walk - run!

Spar - strike - take down, ground and pound, and get the Victory!

Wrestle with the web, win, and perhaps even Escape The Matrix with Media Man and associates.

Newsrooms, journalists and program directors, please put your requests in writing.

Those seeking proposals for event ideas, advertising, publicity or creative arts services, please telephone or put your inquiry in writing.

Thank you, and we look forward to assisting you.

greg@mediamanint.com pr@mediamanint.com

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Media Man "Putting your name out there!"

Media Man Australia offers a wide array of media service including:

Media exposure - articles, TV and radio interview "spots" organised.
Media Management - we help others manage the media, rather than the media managing you.
Sales copy - words that work. Articles, press releases, reviews and more.
Consultancy Services - utilise our industry experience. We develop solutions that work.
Public Relations - get the right message out . Stealth marketing, project management and more.
Press Releases - utilise our contacts and databases. Product launches and more. PR that works.
Convergent Media - multimedia interviews, web development, portal development, e-mail lists etc. We don't just trade links.
Video, audio and photography services.
Public speaking engagements. Media Forums, Master of Ceremonies, Ring Announcing.
Talent booking. We can book some of Australia's greatest public speakers and hot models for you and your event.
Government Grant consultation and guidance - based on our experience
Media qualifications assistance and guidance - based on our experience
Reviews - books, videos, CD's, Games.
Networking events - meet others in your line of work. Gain new clients that you want to deal with.
Relationship leveraging, relationship marketing, third person approaches and people power!
Internet Broadcasting - we are our own broadcaster! Plug into approx 1 million hits per month! A top ten website (Hitwise Australia)
Product placement and celebrity endorsement (ask about Universal Peace Centre Retreat, Hottest On TV, Messages On Hold, Bessie Bardot, Essan Laurent, B&T and Fairfax (The Sydney Morning Herald and The Age)
Social networking websites
Collaboration with the right worthy causes and charities

We pride ourselves on the quality of our work, integrity and results are paramount.

Examine our testimonials.

Media Man has a track record second to none. Contact us today for a confidential liaison.

*Note to potential clients and associates: We do not trade links, unless we are doing business with you on a significant basis

*Paid clients, as the majority are, receive priority service

*Media Man offers a comprehensive media solution